Chloe is a massive foodie and the founder of This Local Piggy, growing up in Hong Kong, one of her favourite things to do after school was to go to the markets to choose the freshest, in-season produce for dinner every night. Making friends with a vegetable granny, she remembers vividly how she got free spring onions every time they bought vegetables from her.
Since then, lived on 3 continents before moving to Aotearoa. Being an immigrant many times over, she's realised how difficult it is to recreate tastes and memories of home and adventures. High quality, authentic ingredients are normally hidden in offline, local shops, and you really need to know someone who knows where to find them.When the COVID 19 pandemic hit, the idea of starting
Standing in a queue to get into the supermarket during a lockdown, she thought there must be a better way to do this. She went home and tried to find the websites of her local sellers. But a lot of the them didn't have websites, and the ones that did, all had minimum orders and delivery fees. Supporting local should not be this hard, she thought to herself. Having built her career in software, she quit her job in as the lead product manager of the COVID Tracer App March 2021, built this website, and called up a bunch of local sellers to see if they were interested in joining forces, and the rest is history.
We want to help the money stay in the community, supporting jobs and families, and lives economic opportunity to family-run butchers, bakeries, greengrocers and speciality shops. Smaller local businesses are more likely to purchase from smaller farms because they don’t need to purchase the quantities required by multinational businesses.
The service connects communities and keeps our suburbs unique by supporting the independent stores that give our neighbourhoods their “vibe”. As our high streets and town centres become more homogeneous, what makes our shared spaces distinctive is completely lost. On top of that, as each hub becomes more self-sufficient, the resilience also grows.Equally, Covid-19 has highlighted how national and international distribution channels can easily be disrupted, affecting local communities the most.
Operating many self-sufficient hubs reduces the carbon footprint of storage, refrigeration and transport by utilising and sharing the infrastructure that is already available in the community. The best-case scenario is to have multiple urban farms producing food within hubs, shortening the production to table journey and reducing the carbon footprint.
Ingredients at local butchers, bakeries and speciality stores are better in quality and often cheaper. Support local economies while eating better.
Forget the hassle of finding parking and going to multiple shops yourself, we do all the hard yards and deliver it to your doorstep.
As our communities change, so are our pallets. We demand the highest quality and authenticity when we eat out, why settle for less when cooking at home?
Supporting local normally means many short trips to nearby stores, because we pickup everyone's order using only one route. We can reduce the carbon footprint drastically