When Tin’s wife received a scholarship from AUT university, the couple decided to migrate to Auckland. With life as a corporate banker left behind in Cambodia and a new life to start in Auckland, Tin found a job at JHC fruit and Vege. Working hard for the previous owners Tin gained an understanding of the business process and the needs of the community, so when the owners decided to retire in 2013, Tin offered to take over the business.
Since taking over, Tin has grown the business to supply the ever-increasing community of Asian restaurants in Auckland, as the surrounding changes to parking around his shop took a hit on the direct to customer retail business. Despite this, JHC still has a large and loyal customer base, who come to shop for fruits, vegetables and an expansive range of Asian ingredients and condiments.
The couple work exceptionally hard to serve their customers by ensuring that their produce is fresh, waking up at 4 am every single weekday to go to the wholesale market to purchase their products direct from farming co-ops. With backgrounds in customer relationship management and project management, they are well versed in listening to their customers and adapting their product range to the ever-increasing cultural diversity in Central Auckland.