Chloe is a massive foodie and the founder of This Local Piggy, growing up in Hong Kong, one of her favourite things to do after school was to go to the markets to choose the freshest, in-season produce for dinner every night. Making friends with a vegetable granny, she remembers vividly how she got free spring onions every time they bought vegetables from her.
Since then, she's lived in Cape Town, various cities in the UK, and finally moving to the land of the long white cloud. Being an immigrant many times over, she's realised how difficult it is to recreate tastes and memories of home and adventures. High quality, authentic ingredients are normally hidden in offline, local shops, and you really need to know someone who knows where to find them.
When the COVID 19 pandemic hit, the idea of starting This Local Piggy came to her while standing in the supermarket queue. She went home and tried to find the websites of her local butchers, bakeries and Asian shops who desperately needed the support of the community. But a lot of the community sellers didn't have websites, and the ones that did, all had minimum orders and delivery fees. Supporting local should not be this hard, she thought to herself.
Having built her career in software, she quit her job in as the lead product manager of the COVID Tracer App March 2021, built this website, and called up a bunch of local sellers to see if they were interested in joining forces, and the rest is history.